My shop isn't going to worry Tesco, and I won't change the eating habits of Britain, though I'd like to try. What I am doing is using the opportunities available to me to make a difference, however small, and to put my money where my mouth is.
Anyway, when I walk down my street at night and I see my neighbours getting their supper from Verde's, and I hear Harvey talking about his home-made pumpkin pasta and his hand-made Parmesan, I know I am not crazy, There is more to life than living it as quickly and as cheaply as possible. To me, that's not living life at all.
VERDE'S is at 40 Brushfield St, Spitalfields Market, London E1 6AG. 020 7247 1924.
Liverpool St Tube.
Opening hours: 8am-8pm, Monday-Friday, 11am-5pm Sat-Sun.